EASYWAY BLOG - WHAT'S NEW?

A sobering piece of research for smokers.

A new bit of research published recently and reported in the press last week, gives a very sobering message for male & female smokers. The study was conducted with over 2.2 million male and female smokers between 1959 and 2010 and the main findings of the study was that:

•In the 1960s, smoking raised a woman’s chances of dying from lung cancer 2.7 times

•By the period 2000 to 2010 this had surged to a 25-fold higher level of risk

•Women smokers today start their habit earlier and until recently smoked more cigarettes per day

Very thought provoking for most people who read this and I am sure that such information will make some women smokers stop to consider the potential impact such information could have on them.  The problem is that such information whilst important can actually have the opposite effect on smokers.

At Allen Carr’s Easyway we never have and never will use this type of information to try and scare smokers into making an attempt to quit. Why? Well because we know that such stories tend to create a sense of panic and fear in smokers and there is usually only one thing that smokers tend to do when in such a state of fear and panic…..smoke a cigarette. So we fully understand that scare stories do not work when it comes to helping smokers quit.

Another shocking and not altogether surprising finding that came from the study was in relation to male & female smokers:

‘The steep increase in risk among female smokers has continued for decades after the serious health risks from smoking were well established, and despite the fact that women predominantly smoked cigarette brands marketed as lower in tar and nicotine. ‘So not only did the use of cigarette brands marketed as “light” and “mild” fail to prevent a large increase in risk in women, it also may have exacerbated the increase in deaths from chronic obstructive lung disease in male smokers, since the diluted smoke from these cigarettes is inhaled more deeply into the lungs of smokers to maintain the accustomed absorption of nicotine.’

We have always known that when smokers switch from strong cigarettes to so called “light” or “mild” cigarettes, their bodies have already become accustomed to a certain level of regular dose of nicotine obtained from their stronger cigarettes. When they then start smoking cigarettes with lower levels of nicotine, they end up puffing twice as often and twice as hard and smoke twice as many in order that their bodies get the same level of nicotine it has become accustomed to.

It may come as a surprise that the tobacco industry understood 100% what would happen when smokers switched to “mild or “light” brands and that is exactly why they launched them. They knew about an effect called “compensation” which means the smokers will naturally compensate the amount smoked in order to get the required dose of nicotine their body has become used to. They also understood that these cigarettes had to be marketed in such a way that the smokers themselves would perceive them as “healthier” without the manufacturers explicitly saying so.

This ploy was previously used very successfully when filter tipped cigarettes were first introduced. The idea that the smoke was being filtered led smokers to their own conclusion that they were healthier than un-filtered cigarettes. The real scandal in both cases was that the tobacco industry actually knew that the introduction of filters and “light” or “mild” never made the cigarettes any healthier. In fact within the industry these two products were known as “health perception products”. In other words they knew that almost without any scrutiny or questioning, smokers would perceive them as a healthier alternative.

Sometimes even the thought of stopping smoking strike fear into a smoker. The very idea of how they would cope with stress or difficult situations is often enough to put off even considering stopping. These fears though are not something that non-smokers experience whenever they think about never smoking. These fears are unique to smokers and once you can start to question this by asking “why is it that have believed for so long that smoking relaxes me and helps me deal with stress do I get so unrelated and stressed when I think about life without cigarettes. This is one of the key issues we tackle head on not just at our stop smoking sessions in Glasgow, Edinburgh & Aberdeen but at out stop smoking sessions in 150 clinics in 50 countries around the world. Once smokers are give an alternative view based on the true fact about smoking and an opportunity to decide on which view to believe, that fear of stopping smoking slips away and the process of smoking a final cigarette will be the most enjoyable and easy decision of their lives.

If you or anyone you know have been going through the trauma of wanting to stop smoking but can never quite make that final decision, visit www.easywayscotland.co.uk and request a free consultation with one of our therapists who can answer any question you may have and put your mind at rest. Alternativley you can request a call by by calling the office on 0131 449 7858.

It may well be the most important and life changing decision you have ever made.

We look forward to hearing from you and if you want to read the story you can find it here https://www.easywayscotland.co.uk/news-views/risk-of-lung-cancer-death-has-risen-dramatically-among-women-smokers-in-recent-decades/